Flaviar, known for connecting people with unique and hard-to-find spirits, is launching its first bourbon-exclusive subscription service just in time for Bourbon Heritage Month. Dubbed Champions of Bourbon, this monthly bottle delivery offers a curated selection of award-winning bourbons, handpicked to bring a wide variety of high-quality bottles directly to subscribers’ doors. Priced at $49.99 per month, the service aims to appeal to both newcomers and seasoned bourbon drinkers.
Curating Bourbon Excellence
To ensure each bottle meets high standards, Flaviar’s selection process starts with a strict criterion: only bourbons that have received either a gold medal at prestigious competitions like the San Francisco World Spirits Competition or a 90+ rating from respected publications such as Whiskey Advocate or Wine Enthusiast are considered. From there, Flaviar’s whiskey experts choose a lineup designed to suit everyone, whether you’re building your first home bar or adding something new to an already extensive collection.
The debut bottle in the subscription is the award-winning Wilderness Trail Kentucky Wheated Bourbon, which took home Double Gold at the 2023 NY International Spirits Competition, cementing its reputation as a top choice for bourbon lovers.
Bourbon’s Continued Reign in Cocktail Culture
Flaviar’s new offering coincides with bourbon’s enduring popularity in the U.S., especially as it remains a staple in classic cocktails like the Old Fashioned and Mint Julep. According to a recent report from Globe Newswire, this cocktail culture is fueling consistent growth in the bourbon market, with forecasts predicting strong demand well into the future. This subscription taps into that momentum by giving bourbon fans access to a range of standout bottles they might not find locally.
Not Just the Bottle—It’s an Experience
Subscribers to the Champions of Bourbon program don’t just receive a bottle each month—they’re also entered into Flaviar’s loyalty program, where points can be redeemed for additional spirits, free shipping, and exclusive merchandise. To celebrate Bourbon Heritage Month, every new subscriber during September will be entered to win a custom-designed home bar stand, complete with crystal and copper barware.
Grisa Soba, co-founder of Flaviar, notes that the subscription was launched to offer something unique for bourbon fans. “We love bourbon, and after more than a decade in the spirits world, we knew it was time to create a bourbon experience that would feel fresh and exciting. This is a way to bring the country’s best bottles directly to the people who appreciate them most.”
A New Way to Explore Bourbon
Beyond simply delivering bottles, Flaviar’s new offering aims to offer a richer experience for anyone looking to dive deeper into bourbon. Whether you’re someone who enjoys sipping a well-crafted drink at home or you’re hunting for interesting or unique bottles for your home bar, Champions of Bourbon provides an easy way to explore new flavors and add new bottles to your shelf.