As the plant-based craze continues to grow, cauliflower crust pizza creator CAULIPOWER has expanded into all-new plant-based pasta. Linguine and Pappardelle are the two new varieties that will be found alongside their number-one-selling pizza crust. Just as their famous crust, the pasta will be made with real cauliflower as the primary ingredient with only 230 calories per serving. The new past line has 48% more fiber than traditional pasta, zero added sugar – and is free from artificial colors, flavors and preservatives, according to the company.
“I created CAULIPOWER so that people everywhere could have access to healthier, easier versions of the food they love that actually taste like the food they love. We’ve been able to use the power of veggies to reinvent many of America’s favorite comfort foods. We did it for pizza. We did it for chicken tenders. And now, we’re doing it again with our new frozen cauliflower pasta,” said founder and CEO of CAULIPOWER, Gail Becker. “As with all of our products, we strive to disrupt large categories that are ripe for innovation – and pasta certainly fits that bill. We wanted to create a nutritionally superior option that actually tastes like fresh Italian pasta. Our new Linguine and Pappardelle have just 230 calories per serving, making them the lowest calorie pastas in the grocery store whether dry, refrigerated or frozen. They’re also high in fiber, gluten-free, and have zero added sugar. They said it was IMPASTABLE…but we did it anyway!”
CAULIPOWER focused on taste, texture, and nutrition, and set out to improve all three from what is currently available, all while keeping it plant-based. Unlike others on the market, the company’s new cauliflower pasta cooks from frozen to al dente in just three minutes, providing a true fresh pasta experience every time. “There is no need to load it with sauce or “mask” any of the flavors. Just add a little olive oil and seasoning and you would never know the difference from fresh pasta,” Becker said. In order to really put the new pasts to the test, CAULIPOWER served it to Italians in the pasta capital of the world, Rome, to see if they could taste the difference. You can watch their reactions here: caul.us/tastetest
The company has seen incredible growth since it launched in 2017. “Our mission is to make America’s favorite, delicious comfort foods healthier by using the power of plants, Becker continues. “We did it with pizza. We did it with chicken tenders. Now we’re doing it with pasta. “Recent data from SPINS reporting shows that the total plant-based marketplace is at $5.6 billion (SPINS Natural Enhanced +MultiOutlet) and growing 29% year over year—this is nearly double the 15% growth rate of the food and beverage market. The new line of Cauliflower Pasta from CAULIPOWER can be found on Amazon, in the freezer aisle of select retailers across the country including Fresh Thyme and Jewel at only $5.99. It will be made available via Fresh Direct, and at Hy-Vee and Gelson’s in April/May. This Fall it will be available at Walmart and Kroger and in thousands of other retailers by the end of 2021.