Tyler, The Creator Releases New Flavor With Jeni’s Splendid Ice Creams

A new flavor has arrived at Jeni’s Splendid Ice Creams, and it has a musical touch. Tyler, the Creator has teamed up with the ice cream chain to create Pluto Bleu. The limited-time offer is the second creation between Jeni’s and Golf Le Fleur, the Grammy award-winning artist’s unique style of sneakers (a collaboration with shoe brand Converse).

Last year, the two debuted Snowflake, a mint and white chocolate ice cream flavor. Jeni’s sold over 4,000 pints of this during the first day of its launch and over 20,000 scoops during its first week, according to the company.

Pluto Bleu was first released online last week, priced at $12 per pint, and will be available at Jeni’s scoop shops starting today. The chain, based in Columbus, Ohio, operates over 50 locations across the U.S. The flavor will be sold while supplies last.

The ingredient list for the frozen concoction, which Jeni’s describes as “electric orange with a bolt of blue,” includes blueberries and blood oranges. The ice cream also contains the brand’s special buttermilk yogurt, resulting in a tart and creamy treat that’s a mix between a blueberry slushie and an orange push pop.

The idea for Pluto Bleu came last year—when Tyler, the Creator met Jeni’s founder Jeni Britton Bauer in Los Angeles and the musician told her that he enjoys eating blueberries and her Rainbow buttermilk frozen yogurt. The artisanal ice cream chain shared on Instagram that the concept later became a reality last September when Tyler, the Creator and his team visited Jeni’s headquarters in Ohio during his Igor tour.

Pluto Bleu is not the only recent collaboration between an ice cream brand and an artist. Last month, Serendipity launched Cookies & Cream Remix—inspired by the single “Ice Cream” from singer Selena Gomez and K-pop girl group Blackpink. This flavor features pink vanilla ice cream with cookie bites and fudge.